Master Data Management

Master data management is the service of creating and maintaining a single, consistent and authoritative source of truth for your critical business data. It involves identifying, defining, integrating, harmonising, governing and distributing your master data, such as customers, products, suppliers, locations and assets.


Profisee is a cloud-native, multi-domain platform that enables you to create, manage and share your master and reference data across your organisation. It involves creating and maintaining your data models, rules, workflows, hierarchies, relationships and metadata for your master and reference data, such as customers, products, suppliers, locations and assets. We help you use Profisee to deliver master data and reference data management solutions to your clients using features such as data quality, data matching, data enrichment, data governance, data stewardship and data lineage. We help you create and maintain your data models, rules, workflows, hierarchies, relationships and metadata, as well as ensure your data quality, consistency and compliance. We also help you leverage your master and reference data to improve your data integration, analytics and reporting.

Benefits of using Profisee for Master Data and Reference Data Management

  • It is a cloud-native platform that offers scalability, flexibility and security for your data management needs.
  • It supports multi-domain data management, which allows you to manage and share your master and reference data across different domains and applications.
  • It provides data quality, data matching and data enrichment features, which enable you to clean, deduplicate, standardise and enrich your data with external sources.
  • It provides data governance, data stewardship and data lineage features, which enable you to define, monitor and audit your data policies, roles, responsibilities and processes.
  • It provides data integration, analytics and reporting features, which enable you to access, analyse and visualise your data with various tools and platforms.


Uplifting Quality with Master Data Management | Industry: Health

Business Problem

  • The existing implementation of the data platform had issues with performance, timeliness of data, and run costs.
  • Needed to build confidence in technology, implement best practices and deliver in an accelerated manner to meet business needs.
  • There were also a strong need to implement a startegic Master data management solution and embed with the business needs.


  • Performed 3-week technology assessment and established confidence in the technology choices.
  • Implemented quick wins to address immediate performance issues and cloud cost issues.
  • Implemented best practice coding standards and improved efficiency for support teams.
  • Introduced Profisee for Master Data Management.
  • Loaded 15 systems onto the platform in a 3-month timeframe and recognised business value sooner.

Why Bi3?

Experience : With broad range of technologies and industries.Able to recommend suitable technology with confidence.Help understand pros and cons of alternatives quickly.

Prebuilt : Framework and patterns accelerated data acquistion and adoption of best practices.

Deep Understanding : Deep understanding of Master Data and Reference Data Management solution, Profisee.

“When we have all data online it will be great for humanity. It is a prerequisite to solving many problems that humankind faces.

Robert Cailliau
Informatics engineer and computer scientist who helped to develop the World Wide Web

More Insights

Data Strategy & Architecture

We define and align your data vision, goals, principles and roadmap with your business strategy and architecture.

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Data Governance

We implement and manage your data governance framework, processes and roles to ensure your data is trusted, secure and compliant.

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Data Quality Management

We assess and improve the accuracy, completeness, consistency, timeliness and validity of your data.

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Master Data Management

We create and maintain a single, consistent and authoritative source of truth for your critical business data.

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Shahnewaz Khan

10 years of experience with BI and Analytics delivery.

Shahnewaz is a technically minded and accomplished Data management and technology leader with over 19 years’ experience in Data and Analytics.


  • Data Science
  • Strategic transformation
  • Delivery management
  • Data strategy
  • Artificial intelligence
  • Machine learning
  • Big data
  • Cloud transformation
  • Data governance. 

Highly skilled in developing and executing effective data strategies, conducting operational analysis, revamping technical systems, maintaining smooth workflow, operating model design and introducing change to organisational programmes. A proven leader with remarkable efficiency in building and leading cross-functional, cross-region teams & implementing training programmes for performance optimisation. 

Thiru Ps

Solution/ Data/ Technical / Cloud Architect

Thiru has 15+ years experience in the business intelligence community and has worked in a number of roles and environments that have positioned him to confidently speak about advancements in corporate strategy, analytics, data warehousing, and master data management. Thiru loves taking a leadership role in technology architecture always seeking to design solutions that meet operational requirements, leveraging existing operations, and innovating data integration and extraction solutions.

Thiru’s experience covers;

  • Database integration architecture
  • Big data
  • Hadoop
  • Software solutions
  • Data analysis, analytics, and quality. 
  • Global markets


In addition, Thiru is particularly equipped to handle global market shifts and technology advancements that often limit or paralyse corporations having worked in the US, Australia and India.